Title Junk →
That’s a good rule of thumb for designing and writing page titles: pick a name (and, for CMS templates, a pattern) that makes sense as the name of a bookmark for that page. Most bookmarking tools — the ones built into web browsers, and bookmarklets for third-party apps — do use the page title as the default bookmark name. Tools that help people tweet links to articles use the page title as the default description. So make titles useful. Write them for humans, not search engine spiders.
