Bloggers are faced with the trouble of growing an audience in a very difficult arena. The number of blogs may out number full scale websites soon, if they haven’t already. Millions upon millions of people have these types of pages and they are continually updated with information. Getting through the muck and trying to build an audience today is immensely difficult, and something that you cannot do without the push of a helping hand. For those that are on a budget, or simply cannot hire a SEO firm to do all the steps necessary to promote a page through internet marketing elements, there are a few things that can be done to gain more traction with search engines. In fact, there are 3 simple steps that could be taken to ensure crawl rate increases and organic traffic is maintained.
Step 1 – Craft The Post With 3 Major Elements
Here is the starting point for bloggers that want to get more SEO interaction with every single post that they create. No matter what niche you are in, and no matter what type of site you’re running, this could work for the purposes of content marketing in a real manner. You will want to create posts that are 3 fold in media. You will want to craft the main content (or hire someone to write), and then record a video that highlights 3 elements of it. Make them bullet points and get video with either graphics and voiceover, or your own recording and a chalkboard or whiteboard. Then look for social media profiles that you’re managing for your brand, and other pages that allow you to post links to the community. IF you don’t have accounts for all of these things, then it’s time to set them up before you move on to step #2.
Step 2 – Post Your Solutions on All Mediums
Now that you have content and profiles to update, you will want to post your main blog entry (the text) into your blog and modify the URL as well as the interior content. You will want to ensure that everything is created for humans and not necessarily for the purpose of gaming the search engine. Separate long blocks of text with sub headers, and even organized lists. You want to ensure that you aren’t posting a long winded essay or a novel when you’re blogging, unless you’re working with a specific format and audience that expect a long winded approach to your writing. Post this on your blog and then move to step #3.
Step 3 – Upload Video and Engage Social Media
In this step, you’ll want to upload your video to any major site, and then fill out the content forms necessary for it to go live. That means getting a good title, filling out the description, and adding keywords that will help you maintain a good corner of the overall marketplace. Not only that, you will want to make sure that the file name is also changed from generic to optimized. Once you’ve done that, you will want to make it go live. After that, take the URL of your blog post and add it to the description so that people can read the extended version of your video’s message. After you do this, post the URL of both your blog post and the video that you’ve just uploaded.
If you follow the 3 simple steps mentioned above, and you do so with a good update schedule, you will gain serious traffic and attention from all major search engines. It’s not a difficult matter, and it really does factor in SEO into the mix of blogging today.